Rene Bastijans

Rene Bastijans

Rene Bastijans ~ Partner @ Revealed

Rene’s vision is to help individuals, teams and organisations become great at creating, marketing and selling products and services that people will buy. An educator by training, Rene enjoys teaching others about how to apply the principles, tools and techniques of Demand Generation Analysis, a systematic way of studying demand that enables data-informed strategies for growth and innovation. Rene worked in both startups and established businesses and in roles ranging from leading a corporate acceleration program to heading up the global R&D team of the largest education company and hands-on product managing software products in the sports, travel and gaming industries.


Beyond analytics data.
What data matters to create value for customers and revenue growth for your business

June 28th • Side Stage • Premium Ticket

Building software products has become easier and faster than ever. So is being pushed out of the market. In order to stay relevant to your customers and in business, we have to look beyond usability and analytics data that are useful for improving the user’s experience with a product. Rene and Andrej will share what new types of data you need to gather if you want to create value for customers and revenue growth for your business!


Customer interview workshop:
Understand what people will want to buy with jobs to be done
(powered by Revealed)

June 28th • Careers Room • Premium Ticket

What motivates customers to buy a product? Why do they choose one over the many others on the market? And how can you create insights that will help you build products new customers will want to buy? Get answers to these questions in our practical, 2-hour Jobs to be Done workshop. You will observe a live customer interview, learn how to organise the data gathered and practise interviewing 1:1. If you want to become better at interviewing customers and understanding why they will want to buy your product, then this workshop is for you.