Marc Abraham ~ Head of Product – Engagement @ ASOS
I’m an experienced product management practitioner, and Head of Product – Engagement at London based ASOS. I’ve worked for a large number of successful digital organisations, from startups to more established businesses and have written about his learnings in the book My Product Management Toolkit which came out last year. I also publish on Medium and my own site. Recent talks include Shift ’18, Code Academy and ProductTank London.
Dispelling 10 common myths about product managers
Date and Stage to be announced
Product managers aren’t rockstars, nor are they geniuses. Product management doesn’t boil down to a single light bulb moment of incredible creativity. Based on widespread misconceptions about the role of product managers and misaligned expectations, we will look into 10 common myths surrounding product managers and constructively refute these myths. By the end of this talk, the audience will have learned about common product management myths, knowing how to spot them – in job specs or conversations – and how to best adjust other people’s thinking and expectations about the role and value of a product manager.