Ana Parada

Ana Parada ~ Head of Design @ advertio

Ana Parada is a passionate Digital Product Designer in Lisbon. Her surname ‘Parada’ means she is stopped, but she assures you that she’s a truly restless person (that’s why she has created her nickname @dizparada). She worked as a freelancer during almost 3 years and then as a design consultant working with companies like NOS, SIBS, Victoria Seguros, CP and CGD. Currently she is Head of Design at advertio.


Engage users without building a trap

June 28th • Main Stage • Premium Ticket

Understanding user behaviour and designing for it is one of the main principles of product design. In this talk you will discover that there are some tricks that are used to hook the users and how they usually react to them.